SEO Integrated Marketing.
If you take a quick look back at Google's history with Search Engine Optimization (SEO), the question "Is SEO dead?" is a continuing topic of conversation. Because of advanced algorithm updates and Google penalties, web masters have had to adjust their SEO practises accordingly. Although the term SEO has been dragged through the mud over the course of Google's usability clean up, SEO among all other marketing practices is vital to the growth of any company. More importantly, SEO is best practiced in an integrated marketing strategy, having all areas of digital marketing complement one another.
SEO Integrated Content Marketing
It's a cute analogy, but it's simply not accurate. It's not as if SEO and content marketing are two different people. To borrow the same metaphor, SEO and content marketing are actually two personalities of the same person. The problem, then, lies in the disconnect between SEO and content marketing. It's time to bring the two back together. This is the only way you'll be successful in both your SEO and your content marketing.
Define marketing goals
So, if you are going to define objectives and goals closely, how should you do this? Use clear definitions that show the relationship between these terms and use examples… For digital marketing you can define different types of performance measure as follows: Marketing goals, Marketing objectives, Marketing KPIs.
Analyse to measure results
Using analytic tools, we track user engagement, social sharing, readability, content performance& conversions -both for PCs & mobile device users. Not just this, we also perform in-depth content analytics customized to your business needs & optimize the content strategy accordingly.