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Course

Trade Promotion Management

Applications and tools for managing trade promotions have never been more important. Over the last several years, consumer packaged goods companies have spent an average of 25% of their revenues on trade promotions, and this continues to grow. However, organisations are still using basic spreadsheets and pencil-and-paper to plan, execute and assess this increasingly vital sales strategy.

The benefits of Trade Promotions

comprehensive Trade Promotions functionality provides increased control and efficient management of your promotions, thereby reducing time-consuming reconciliations and improving accuracy and profitability.PrimeZone solution gives you complete visibility across your internal and supply chain networks, enabling you to accurately target, forecast, plan, and execute successful trade promotions.

  • Efficient reconciliation of accounts
  • Improved visibility and invoice accuracy mitigates costly errors and write-offs
  • Streamlined promotion and deduction processing for industries selling through retail outlets, and the consumer packaged goods industry
  • Automatic write-off of small amounts
  • Automatic adjustments of accounts receivable invoices for streamlined processing
  • Resolution, write-off and matching of deductions to available accrued promotions for improved control